Marketing Your Website

Make Your Website Famous

Marketing your site on and offline can be just as important as marketing your actual product or service.
The question used to be, Do you have a website?

Now, the more relevant question is, How do you market your website?  It truly isn’t a “Build it and they will come” scenario.

If people don’t know about your website, they can’t visit–and learn about what you have to offer. That’s why marketing your website online and offline is just as important as marketing your product or service.

Promoting your site can be simpler than you think. Here are some suggestions:

Offline Marketing

  • Many website owners forget about the offline options for marketing. But you need to make yourself visible in the places your target market lives and that means the offline world as well.
  • All marketing communication materials should emphasize your URL and entice readers to visit your site. This includes business cards, letterhead, envelopes, brochures, flyers, folders and newsletters.
  • Print your web address boldly on the front side of direct mail postcards. Sometimes simply printing your URL in a large, attention-getting style will cause the recipient to turn the postcard over and read the other information you want to share with them.
  • You can issue a press release announcing anything new or newsworthy on your site. Maybe you’re offering a free report, a free e-course or a unique approach to the marketplace that the media will be interested in.
  • On-hold messages are now very popular for directing people to a website, especially with phone systems that use automatic attendants. But live attendants can direct people to your website, too. Make sure they know what information is available and relevant for the caller.
  •  If you ever get the opportunity to be interviewed on the radio, make sure you find ways to drop your URL. You can say things like, “On my website, www.market-for-profits.com, I offer free marketing articles and products for sale to help grow businesses.” Don’t just say, “On my website …” without mentioning the URL. This applies to any interviews you might do with a reporter, editor or producer.
  • Some publications will ask you to write a guest column or a feature article related to your expertise. At the end of the column or article they’ll usually let you include a few sentences related to your experience and ways to contact you. Obviously mention your website and e-mail there.
  • Advertising specialties are great ways to distribute your web address. They include key chains, coffee mugs, mouse pads, pens and pencils, as well as any apparel that might carry your logo or identity.
  • You can also promote your URL offline with the following: fax cover sheets, vehicles, billboards, license plate frames, Yellow Page ads, other printed ads, T-shirts, and golf balls and bags.

Online Marketing

  • Online marketing should be done in conjunction with the offline marketing mentioned above. Here are some ideas to get you started:
  • Even though people are at your site, mention it often within the text of your web copy. This will reinforce it in the readers’ minds and help with search engine optimization.
  • Mention your website or include it in your signature for all news group, discussion group or forum postings.
  • Ask your fusion marketing partners, board members, advisors or other business partners to mention your website on their sites.
  • Use online press releases and articles just like the offline method mentioned above.
  • Pay-per-click marketing
  • Banner advertising on your site, as well as other related sites that your target market visits
  • Online directories
  • E-mail signatures

Be creative with both your offline and online marketing. Sometimes the best marketing comes from the wild, crazy, extreme or unique ideas that your competition hasn’t thought of. Remember the guy who auctioned off his forehead as advertising space for a URL, or the pregnant lady who offered her pronounced stomach for URL placement for a Super Bowl ad website? Now that’s guerrilla marketing.

Al Lautenslager is the “Guerrilla Marketing” coach at Entrepreneur.com and is an award-winning marketing and PR consultant and direct-mail promotion specialist. He’s also the principal of  Market For Profits, a Chicago-based marketing consulting firm. His two latest books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing

Safety Tips for Women

How to protect yourself from becoming a victim….

This is important information for females of ALL ages.

When this was sent to me, I was told to forward it to my lady friends,
but I forwarded it to most everyone in my address book. My men friends
have female friends and this information is too important to miss
someone.

Please pass it along.

A group of rapists and date rapists in prison were interviewed on what
they look for in a potential victim and here are some interesting facts:

1) The first thing men look for in a potential victim is hairstyle. They
are most likely to go after a woman with a ponytail, bun, braid or other
hairstyle that can easily be grabbed. They are also likely to go after a
woman with long hair. Women with short hair are not common targets.

2) The second thing men look for is clothing. They will look for women
whose clothing is easy to remove quickly. Many of them carry scissors
around specifically to cut clothing.

3) They also look for women on their cell phone, searching through their
purse, or doing other activities while walking because they are
off-guard and can be easily overpowered.

4) Men are most likely to attack & rape in the early morning, between
5:00 a.m. and 8:30 a.m.

5) The number one place women are abducted from/attacked is grocery
store parking lots. Number two: Are office parking lots/garages. Number
three: Are public restrooms.

6) The thing about these men is that they are looking to grab a woman
and quickly move her to another location where they don’t have to worry
about getting caught.

7) Only 2% said they carried weapons because rape carries a 3-5 year
sentence but rape with a weapon is 15-20 years.

8) If you put up any kind of a fight at all, they get discouraged
because it only takes a minute or two for them to realize that going
after you isn’t worth it because it will be time-consuming.

9) These men said they would not pick on women who have umbrellas, or
other similar objects that can be used from a distance, in their hands.

Keys are not a deterrent because you have to get really close to the
attacker to use them as a weapon. So, the idea is to convince these guys
you’re not worth it.

10) Several defense mechanisms he taught us are: If someone is following
behind you on a street or in a garage or with you in an elevator or
stairwell, look them in the face and ask them a question, like what time
is it, or make general small talk: ‘I can’t believe it is so cold out
here,’ ‘we’re in for a bad winter.’ Now you’ve seen their face and could
identify them in a line-up; you lose appeal as a target.

11) If someone is coming toward you, hold out your hands in front of you
and yell STOP or STAY BACK! Most of the rapists this man talked to said
they’d leave a woman alone if she yelled or showed that she would not be
afraid to fight back. Again, they are looking for an EASY target.

12) If you carry pepper spray (this instructor was a huge advocate of it
and carries it with him wherever he goes), yell I HAVE PEPPER SPRAY and
holding it out will be a deterrent.

13) If someone grabs you, you can’t beat them with strength but you can
by outsmarting them. If you are grabbed around the waist from behind,
pinch the attacker either under the arm (between the elbow and armpit)
OR in the upper inner thigh VERY VERY HARD. One woman in a class this
guy taught told him she used the underarm pinch on a guy who was trying
to date rape her and was so upset she broke through the skin and tore
out muscle strands – the guy needed stitches. Try pinching yourself in
those places as hard as you can stand it – it hurts.

14) After the initial hit, always GO for the GROIN. I know from a
particularly unfortunate experience that if you slap a guy’s parts it is
extremely painful. You might think that you’ll anger the guy and make
him want to hurt you more, but the thing these rapists told our
instructor is that they want a woman who will not cause a lot of
trouble. Start causing trouble and he’s out of there.

15) When the guy puts his hands up to you, grab his first two fingers
and bend them back as far as possible with as much pressure pushing down
on them as possible. The instructor did it to me without using much
pressure, and I ended up on my knees and both knuckles cracked audibly.

16) Of course the things we always hear still apply. Always be aware of
your surroundings, take someone with you if you can and if you see any
odd behavior,don’t dismiss it, go with your instincts!!!

You may feel a little silly at the time, but you’d feel much worse if
the guy really was trouble.

1. Tip from Tae Kwon Do: The elbow is the strongest point on your body.
If you are close enough to use it, do!

2. Learned this from a tourist guide in New Orleans. If a robber asks
for your wallet and/or purse, DO NOT HAND IT TO HIM. Toss it away from
you….chances are that he is more interested in your wallet and/or
purse than you, and he will go for the wallet/purse. RUN LIKE MAD IN THE
OTHER DIRECTION!

3. If you are ever thrown into the trunk of a car, kick out the back
tail lights and stick your arm out the hole and start waving like crazy.
The driver won’t see you, but everybody else will. This has saved lives.

4. Women have a tendency to get into their cars after shopping, eating,
working, etc., and just sit (doing their checkbook, or making a list,
etc.) DON’T DO THIS! The predator will be watching you, and this is the
perfect opportunity for him to get in on the passenger side, put a gun
to your head, and tell you where to go. AS SOON AS YOU GET INTO YOUR
CAR, LOCK THE DOORS AND LEAVE.

a. If someone is in the car with a gun to your head DO NOT DRIVE OFF,
repeat: DO NOT DRIVE OFF! Instead gun the engine and speed into
anything, wrecking the car. Your Air Bag will save you. If the person is
in the back seat they will get the worst of it. As soon as the car
crashes bail out and run. It is better than having them find your body
in a remote location.

5. A few notes about getting into your car in a parking lot or parking
garage:

A.) Be aware: look around you, look into your car, at the passenger side
floor, and in the back seat.

B.) If you are parked next to a big van, enter your car from the
passenger door. Most serial killers attack their victims by pulling
them into their vans while the women are attempting to get into their
cars.

C.) Look at the car parked on the driver’s side of your vehicle, and the
passenger side. If a male is sitting alone in the seat nearest your car,
you may want to walk back into the mall, or work, and get a
guard/policeman to walk you back out.

IT IS ALWAYS BETTER TO BE SAFE THAN SORRY. (And better paranoid than
dead.)

6. ALWAYS take the elevator instead of the stairs. (Stairwells are
horrible places to be alone and the perfect crime spot. This is
especially true at NIGHT!)

7. If the predator has a gun and you are not under his control, ALWAYS
RUN! The predator will only hit you (a running target) 4 in 100 times.
And even then, it most likely WILL NOT be a vital organ. RUN, preferably
in a zigzag pattern!

8. As women, we are always trying to be sympathetic:STOP! It may get you
raped or killed. Ted Bundy, the serial killer, was a good-looking,
well-educated man, who ALWAYS played on the sympathies of unsuspecting
women. He walked with a cane, or a limp, and often asked ‘for help’ into
his vehicle or with his vehicle, which is when he abducted his next
victim.

9. Another Safety Point: Someone just told me that her friend heard a
crying baby on her porch the night before last, and she called the
police because it was late and she thought it was weird. The police told
her ‘Whatever you do, DO NOT open the door.’

The lady then said that it sounded like the baby had crawled near a
window, and she was worried that it would crawl to the street and get
run over. The policeman said, ‘We already have a unit on the way,
whatever you do, DO NOT open the door.’ He told her that they think a
serial killer has a baby’s cry recorded and uses it to coax women out of
their homes thinking that someone dropped off a baby. He said they have
not verified it, but have had several calls by women saying that they
hear baby’s cries outside their doors when they’re home alone at night.

Please pass this on and DO NOT open the door for a crying baby —-This
should be taken seriously because the Crying Baby theory was mentioned
on America’s Most Wanted this past Saturday when they profiled the
serial killer in Louisiana.

I’d like you to forward this to all the women you know. It may save a
life. A candle is not dimmed by lighting another candle. I was going to
send this to the ladies only, but guys, if you love your mothers, wives,
sisters, daughters, etc., you may want to pass it on to them as well.

V/R

//SIGNED//
KELLY L. SCHELL, MSgt, USAF
First Sergeant, 23 AF

Female Heart Attacks Are Different

SOME IMPORTANT INFORMATION THAT EVERY WOMAN SHOULD KNOW….

And guys…keep an eye on that lady in your life! My doc in Omaha used to tell me that the conventional “stress” test was ineffective for women because it is calibrated for men…this lends credence to that.

I was aware that female heart attacks are different, but this is the best description I’ve ever read. You all take care out there!

Women and heart attacks (Myocardial infarction)

Did you know that women rarely have the same dramatic symptoms that men have when experiencing heart attack…you know, the sudden stabbing pain in the chest, the cold sweat, grabbing the chest & dropping to the floor that we see in the movies. Here is the story of one woman’s experience with a heart attack.

“I had a completely unexpected heart attack at about 10:30 PM with NO prior exertion, NO prior emotional trauma that one would suspect might’ve brought it on. I was sitting all snugly & warm on a cold evening, with my purring cat in my lap, reading an interesting story my friend had sent me, and actually thinking,”A-A-h, this is the life, all cozy and warm in my soft, cushy Lazy Boy with my feet propped up.” A moment later, I felt that awful sensation of indigestion, when you’ve been in a hurry and grabbed a bite of sandwich and washed it down with a dash of water, and that hurried bite seems to feel like you’ve swallowed a golf ball going down the esophagus in slow motion and it is most uncomfortable. You realize you shouldn’t have gulped it down so fast and needed to chew it more thoroughly and this time drink a glass of w ater to hasten its progress down to the stomach. This was my initial sensation—the only trouble was that I hadn’t taken a bite of anything since about 5:00 p.m.

“After that had seemed to subside, the next sensation was like little squeezing motions that seemed to be racing up my SPINE (hind-sight, it was probably my aorta spasming), gaining speed as they continued racing up and under my sternum (breast bone, where one presses rhythmically when administering CPR). This fascinating process continued on into my throat and branched out into both jaws.

“AHA!! NOW I stopped puzzling about what was happening–we all have read and/or heard about pain in the jaws being one of the signals of an MI happening, haven’t we? I said aloud to myself and the cat, “Dear God, I think I’m having a heart attack !” I low ered the foot rest, dumping the cat from my lap, started to take a step and fell on the floor instead. I thought to myself “If this is a heart attack, I shouldn’t be walking into the next room where the phone is or anywhere else…….but, on the other hand, if I don’t, nobody will know that I need help, and if I wait any longer I may not be able to get up in moment.”

“I pulled myself up with the arms of the chair, walked slowly into the next room and dialed the Paramedics… I told her I thought I was having a heart attack due to the pressure building under the sternum and radiating into my jaws. I didn’t feel hysterical or afraid, just stating the facts. She said she was sending the Paramedics over immediately, asked if the front door was near to me, and if so, to unbolt the door and then lie down on the floor where they could see me when they came in.

“I then laid down on the floor as instructed and lost consciousness, as I don’t remember the medics coming in, their examination, lifting me onto a gurney or getting me into their ambulance, or hearing the call they made to St. Jude ER on the way, but I did briefly awaken when we arrived and saw that the Cardiologist was already there in his surgical blues and cap, helping the medics pull my stretcher out of the ambulance. He was bending over me asking questions (probably something like “Have you taken any medications?”) but I couldn’t make my mind interpret what he was saying, or form an answer, and nodded off again, not waking up until the Cardiologist and partner had already> threaded the teeny angiogram balloon up my femoral artery into the aorta and into my heart where they installed 2 side by side stents to hold open my right coronary artery.

“I know it sounds like all my thinking and actions at home must ha ve taken at least 20-30 minutes before calling the Paramedics, but actually it took perhaps 4-5 minutes before the call, and both the fire station and St. Jude are only minutes away from my home, and my Cardiologist was already to go to the OR in his scrubs and get going on restarting my heart (which had stopped somewhere between my arrival and the procedure) and installing the stents.

“Why have I written all of this to you with so much detail? Because I want all of you who are so important in my life to know what I learned first hand.”

 Things to be aware of…

1. Be aware that something very different is happening in your body not the usual men’s symptoms, but inexplicable things happening (until my sternum and jaws got into the act ). It is said that many more women than men die of their first (and last) MI because they didn’t know they were having one, and commonly mistake it as indigestion, take some Maalox or other anti-heartburn preparation, and go to bed, hoping they’ll feel better in the morning when they wake up….which doesn’t happen. My female friends, your symptoms might not be exactly like mine, so I advise you to call the Paramedics if ANYTHING is unpleasantly happening that you’ve not felt before. It is better to have a “false alarm” visitation than to risk your life guessing what it might be!

2. Note that I said “Call the Paramedics”. Ladies, TIME IS OF THE ESSENCE! Do NOT try to drive yourself to the ER–you’re a hazard to others on the road, and so is your panicked husband who will be speeding and looking anxiously at what’s happening with you instead of the road. Do NOT call your doctor–he doesn’t know where you live and if it’s at night you won’t reach him anyway, and if it’s daytime, his assistants (or answering service) will tell you to call the Paramedics. He doesn’t c arry the equipment in his car that you need to be saved! The Paramedics do, principally OXYGEN that you need ASAP. Your Dr. will be notified later.

3. Don’t assume it couldn’t be a heart attack because you have a normal cholesterol count. Research has discovered that a cholesterol elevated reading is rarely the cause of an MI (unless it’s unbelievably high,and/or accompanied by high blood pressure.) MI’s are usually caused by long-term stress and inflammation in the body, which dumps all sorts of deadly hormones into your system to sludge things up in there. Pain in the jaw can wake you from a sound sleep. Let’s be careful and be aware. The more we know, the better chance we could survive…

15 Sites for Promoting Your Local Business

 

Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow. (links are not active, sorry!)

 By Kristin Edelhauser   |   February 15, 2007 

The advertising of the future is going online–and going local. This hot trend is growing rapidly and shows no signs of letting up. In fact, according to a report by Borrell Associates, local online advertising is expected to grow by 31 percent this year, hitting $7.7 billion. The report also predicts local paid search will skyrocket by 86 percent this year, up to $1.8 billion. Local e-mail marketing will experience growth of about 54 percent, reaching $233 million.

There’s no question that consumers are using the internet to navigate their way to local brick-and-mortar retailers. A recent study by ROI Research Inc. and Performics shows that online searches influence 20 to 30 percent of purchases made at retail locations–and that number is only increasing. More and more sites, like Local.com, are making their presence known by competing against major search engines like Google and Yahoo!. So study up, plan your budget and get in on the online advertising game.

1. Website: Google AdWords
How It Will Help You:
 AdWords helps you target local online customers by setting your pay-per-click ads to appear only when people search a particular city, state or region. There’s no minimum spending requirement–your daily budget is up to you.

 

2. Website: Yahoo! Local Listings
How It Will Help You:
 Local Listings will promote your business to customers looking for information in Yahoo! Local. Choose from three different plans (one is free) to meet your company’s needs.

3. Website: CitySearch
How It Will Help You:
 CitySearch offers online advertising tools to easily open your account, manage your daily results and receive ad placement on MSN, Yahoo!, Google and Ask.com. Similar to the idea of pay-per-click advertising, CitySearch offers two paid plans, “Web Connect” and “Call Connect.”

4. Website: Ask.com’s AskCity
How It Will Help You:
 Ask.com recently launched AskCity, a new local search application that’s a one-stop destination for making plans. In one screen, consumers can map a route, make dinner reservations, purchase movie tickets and e-mail plans to others. Pricing for advertising on Ask.com varies.

5. Website: AOL’s CityGuide
How It Will Help You:
 AOL’s CityGuide specializes in providing local entertainment information to AOL service members. Advertising with AOL allows marketers to target consumers specifically by lifestyle and market.

6. Website: Craigslist
How It Will Help You:
 Craigslist gets an estimated 10 million unique visitors per day. With an online classified ad format organized by region or city, Craigslist connects buyers and sellers in more than 300 communities; for the most part, posting on the site is free.

7. Website: MerchantCircle.com
How It Will Help You:
 This free site offers a local business listing service that allows you to better manage your online reputation and become more visible in search engine results.

8. Website: Dotster
How It Will Help You:
 Dotster is a web domain registration and hosting company offering a local web advertising package called “Local Site Promotion.” You set your monthly budget and Dotster will make your ad visible on all the major search engines.

9. Website: Local.com
How It Will Help You:
 Advertising on Local.com will give you access to their 10 million-plus monthly customers. Choose from a free basic listing or pay-per-click options.

10. Website: Froogle Local
How It Will Help You:
 Google’s shopping search engine allows users to search for specific products by location. It’s a great way for users to find retail stores regardless of whether you use e-commerce.

11. Website:ReachLocal
How It Will Help You:
 This site provides a central location for businesses to set-up, maintain and track local search advertising campaigns. Pricing varies.

12. Website: RegisterLocal
How It Will Help You:
 RegisterLocal is a service, costing $199.95 per year, that allows you to create a master profile they submit to search engines and directories on your behalf.

13. Website: TrueLocal
How It Will Help You:
 This local search engine features full-text searching and offers advertising opportunities for businesses. Currently indexing more than 13 million local businesses, TrueLocal starts at just $1 per month.

14. Website: YellowPages.com
How It Will Help You:
 YellowPages.com is a large online local directory site featuring city guides and advertising solutions. Basic listings are free.

15. Website: Web.com’s MyEzClicks program
How It Will Help You:
 MyEzClicks lists your business on more than 30 major search engines, including Google, Yahoo! and MSN for a monthly fee.

Top Seven Business Tips for Women Entrepreneurs

Top Seven Business Tips for Women Entrepreneurs

 Over the past eleven years, I have worked with hundreds of women entrepreneurs as their business coach. I’ve noticed that many women small business owners experience the same challenges in growing and running their businesses, such as feeling overwhelmed and isolated, having difficulty keeping focused, not enrolling enough support, and not planning for growth.

Here’s a summary of my best advice for any woman running a small business – my top seven tips for women entrepreneurs:

1) Focus on your strengths
There’s an old saying – ‘Do what you do best and delegate the rest.’ Know what your top strengths are. Delegate or drop anything that you’re not exceptionally skilled at, and focus at least 80% of your time using your key talents that bring you income.

2) Put yourself first
Your growing business needs a lot of time and attention. Many women in business put themselves third or fourth on their list of priorities. Put you and your business first and everything else will fall into place.

3) Learn to say ‘no’
I ask women who have started a business to drop anywhere from 25% to 50% of their time commitments when we start working together. Most women are too over-committed with non-business related activities. Be strategic about what you say yes to, especially in the first few years of your business. Guard your precious time as the valuable asset that it is.

4) Plan for success
Lack of planning causes more businesses to fail than anything else. Planning is very valuable because it causes you to think ahead to your vision and next steps to reach your goals. You can create a simple one page marketing plan that outlines your business objectives and how you will achieve them.

5) Ask for support
Don’t try to figure it all out by yourself. Notice where you are stuck and could use some help, and ask for it. Ask colleagues or others who have been in business and could mentor you, hire a business coach, or form your own mastermind support team.

6) Delegate or drop your weaknesses
Get clear on what you don’t enjoy doing or don’t do very well. Either stop trying to do it, or find someone who will do it for you. A perfect example is bookkeeping. If you dislike it, give it to someone else to do, and free up your time to earn money doing what you do well.

7) Keep an eye on the bottom line
You don’t need to have complex financial statements, but setting targets and tracking some key indicators every month will help you understand how you are doing. You‘ll know sooner what’s working and what’s not working so that you can make strategic adjustments.

Implement at least three of these tips, and watch your business flourish!

Copyright © 2006 Jan Marie Dore. All Rights Reserved

AUTHOR BIO Jan Marie Dore publishes the newsletter ‘Success Secrets for Women Entrepreneurs’. She teaches solo professional women marketing and sales strategies to attract new clients, grow their business, and make more money. Subscribe and be invited to free teleseminars athttp://www.femalepreneurs.com

Women in Networking of Lake Co., IL….helping business women succeed!