Calender

Come Join us for Breakfast & Networking!

** All Meetings will be held at Panera Bread on  the first & third Wed. of each month.(back room)  It is located on Hunt Club & Grand Ave. in Gurnee, IL. We like to arrive after 7:30 am to get our food/drink and then start our meeting promptly at 8 am.  The meeting lasts one hour.

We are currently working on long term & short term goals for each of our businesses and personal life.  Group discussions help us each strive for our goals.

Feel free to contact us to attend that meeting 847-543-8372

See you there!

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Guests are always welcome! 

Come & meet sensational business women!

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“ If you make a sale you make a living.  If you make an investment of time and good service in a customer, you can make a fortune.”

Power Networking Tips

Look for “Listening Opportunities”

“Business breakfasts” or other networking type events can be a great opportunity for you to meet new people and make contact with potential business partners and customers – If you know the right way to interact with people, that is.

A common mistake is to fall into the trap of thinking that you have talk about yourself first.

Instead of doing that, here’s an approach that I used when I networked at a meeting of corporate business leaders and owners. You can easily adapt it for your own situation.

As you can probably imagine there is a lot of “nervous energy” and “anxiety” flowing when people are trying to put themselves in the best light possible telling each other about their services.

However, doing that can actually produce poor results. With everyone wanting to get their “say” in – most people are not listening!

So what to do if you find yourself in a similar situation? Simple! Turn your telling into a “Listening Opportunity” and…

Stop Telling (Selling) and Start Discovering

Stop the unproductive idea of talking about yourself, and instead ask about them and listen and respond to what they have to say.

Doing so keeps you calm while you quickly qualify people as to whether there is any value talking with them later on. There is no faster way to increase your bottom line as well!

Here’s how it worked for me and what I found was a great “ice breaker”.

In a light hearted way I asked the question after introducing myself…

“So how can I help you?!!”

Usually the reply that came back with a grin was…

“I don’t know! How can you help me?”

Too which I would respond with a smile…

“I don’t know either, though we can soon find out… what kind of business are you in?”

Once I had established that I was talking with the right person in terms of what I had to offer, I then went on to ask these types of questions…

“What do you find are your greatest challenges in the area of your sales or sales people?”
“Do you ever feel you or your sales people could be more effective but not sure how?”
“Are you satisfied with the results your sales people are getting for you?
“What sort of challenges do you face with selling your products/services?”
“How is that affecting you?”
“Does that also possible affect you in the area of (describe a knock-on effect)”
“Have you done anything, or are you doing anything to resolve these challenges?”
“How did that work out?”
“What did you feel worked/didn’t work?”
“If you could do it all over again, would you do it differently?”
“Have you thought about what you think the problem might be?”

“What if the reason you’re only doing marginally better when you took that course of action, is because the cause of your problem might not be what you think it is… what if it was because of something else? Have you ever thought about that?”

Of course, adapt these questions to fit your own situation.

I let them talk and all I did was listen, ask them to expand on the answers they gave and ask more questions.

At the right time I would then make a short statement followed by a question…

“The reason I’m asking is… (customizing how what I do could help this person) and if this is something of interest to you, perhaps I could give you a call tomorrow to explore further about whether we might be able to do something together… would that be OK for you?”

The answer was always “Yes” because we were talking about something that was important to them.

It was Fast and Precise

Each “listening opportunity” took no more than 2- 4 minutes, after which I moved on to the next “listening opportunity“.

The world is full of opportunities when you rethink the way you think, question conventional wisdom and do things differently!

The key to creating a “Listening Opportunity” I described is knowing how to ask the right types of questions at the right time. This isn’t hard, but you do need to shift your thinking a little.

Chapter 10 of my book “How to Sell Network Marketing Without Fear, Anxiety or Losing Your Friends!” is titled “The Art Of Asking Questions” and reveals the secrets to using this approach to help you achieve your goals quickly and easily.

Subsequent chapters go further and illustrate how to use questions in practice and in a range of different circumstances.

Have a peaceful and prosperous…
Best Selling Author of How to Sell Network Marketing Without Fear, Anxiety or Losing Your Friends! - Selling from the Soul. Ancient Wisdoms. Modern Practice.

Want to get rid of all the techniques, systems and gimmicks simply by changing the way you think and the way you act on what you think? Choose one of the many convenient options on the right hand side of this newsletter. Or click here www.NaturalSelling.com

Women in Networking….Helping Business Women in Lake County, IL.

e-brochures

If your company has ever printed a brochure, you know the time and cost involved–as well as the potential waste. I’ve seen many businesses spend hundreds or thousands of dollars on a brochure, only to have boxes of them cluttering their closets years later. If this sounds familiar, you’ll certainly appreciate the many benefits of e-brochures.

An e-brochure is pretty much what it sounds like–a brochure that can be distributed, delivered and viewed via the internet. Like printed brochures, e-brochures feature photos, graphics, copy and your logo. However unlike printed brochures, e-brochures can be sent as e-mail attachments, incorporated on a website or burned onto a self-playing CD. There’s no question that e-brochures represent a new and highly cost-effective way of branding.

While traditional, printed brochures remain the industry standard, and many customers still expect them, e-brochures are quickly gaining popularity due to these unique selling points:

 


 

 Cost effectiveness–No more guessing numbers for your print run, then winding up with too few or too many brochures. The cost of an e-brochure is fixed, whether you send out one or one million of them. Fees are based on the number of pages and any extra “bells and whistles” like video or audio. What’s more, digital distribution means you omit postage costs.

Interactivity–This can greatly boost the overall impact of your message by engaging your audience. Viewers can turn the interactive pages, view video or listen to audio with a simple click of their mouse. Better yet, they can immediately place orders or request more information by clicking on embedded links.

Customization options–E-brochures let you to target your messages to specific audiences, increasing the likelihood they’ll buy from you. Such market segmentation is much harder with printed collateral.

Easy to update and edit–You can quickly and efficiently customize your message, target your market and adapt to changes in the marketplace without re-printing a single page. Nor do you need to reprint your brochure if your offerings or price points change. Updating your e-brochure “template” is a simple and affordable editing job.

Unlimited distribution–The ability to e-mail your brochure means you can immediately and affordably respond to requests for information from anyone at any time. In fact you can instantly send your brochure to prospects around the globe and create a viral effect–one potential customer can forward it to other potential customers, which in turn can forward it to more customers and so on, at no cost to you.

Access to additional information–Your audience can quickly browse through content, zoom in on items, and print pages, all from the convenience of their home or office. You can also include a homepage link for customers who want to learn more about your business.

Tracking–With traditional printed materials, it is extremely difficult to track your ROI. Not so with e-brochures. You can track how many times your e-brochure is downloaded as well as how many orders you received from its distribution.

Environmentally friendly–Obviously, no trees are involved in the creation of an e-brochure. You won’t need any storage boxes to house extra brochures, either.

Makes your company look smart and innovative–Having an e-brochure gives the distinct impression that you’re ahead of the curve and well-positioned for the future. Customers like to do business with savvy companies who literally think outside the box.

John Williams is president and founder of LogoYes.com, the world’s first and largest DIY logo website. In his 25 years in advertising, he has created brand standards for Fortune 100 companies like Mitsubishi and won numerous international awards for his design work.

 

 

 

15 Sites for Promoting Your Local Business

 

Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow. (links are not active, sorry!)

 By Kristin Edelhauser   |   February 15, 2007 

The advertising of the future is going online–and going local. This hot trend is growing rapidly and shows no signs of letting up. In fact, according to a report by Borrell Associates, local online advertising is expected to grow by 31 percent this year, hitting $7.7 billion. The report also predicts local paid search will skyrocket by 86 percent this year, up to $1.8 billion. Local e-mail marketing will experience growth of about 54 percent, reaching $233 million.

There’s no question that consumers are using the internet to navigate their way to local brick-and-mortar retailers. A recent study by ROI Research Inc. and Performics shows that online searches influence 20 to 30 percent of purchases made at retail locations–and that number is only increasing. More and more sites, like Local.com, are making their presence known by competing against major search engines like Google and Yahoo!. So study up, plan your budget and get in on the online advertising game.

1. Website: Google AdWords
How It Will Help You:
 AdWords helps you target local online customers by setting your pay-per-click ads to appear only when people search a particular city, state or region. There’s no minimum spending requirement–your daily budget is up to you.

 

2. Website: Yahoo! Local Listings
How It Will Help You:
 Local Listings will promote your business to customers looking for information in Yahoo! Local. Choose from three different plans (one is free) to meet your company’s needs.

3. Website: CitySearch
How It Will Help You:
 CitySearch offers online advertising tools to easily open your account, manage your daily results and receive ad placement on MSN, Yahoo!, Google and Ask.com. Similar to the idea of pay-per-click advertising, CitySearch offers two paid plans, “Web Connect” and “Call Connect.”

4. Website: Ask.com’s AskCity
How It Will Help You:
 Ask.com recently launched AskCity, a new local search application that’s a one-stop destination for making plans. In one screen, consumers can map a route, make dinner reservations, purchase movie tickets and e-mail plans to others. Pricing for advertising on Ask.com varies.

5. Website: AOL’s CityGuide
How It Will Help You:
 AOL’s CityGuide specializes in providing local entertainment information to AOL service members. Advertising with AOL allows marketers to target consumers specifically by lifestyle and market.

6. Website: Craigslist
How It Will Help You:
 Craigslist gets an estimated 10 million unique visitors per day. With an online classified ad format organized by region or city, Craigslist connects buyers and sellers in more than 300 communities; for the most part, posting on the site is free.

7. Website: MerchantCircle.com
How It Will Help You:
 This free site offers a local business listing service that allows you to better manage your online reputation and become more visible in search engine results.

8. Website: Dotster
How It Will Help You:
 Dotster is a web domain registration and hosting company offering a local web advertising package called “Local Site Promotion.” You set your monthly budget and Dotster will make your ad visible on all the major search engines.

9. Website: Local.com
How It Will Help You:
 Advertising on Local.com will give you access to their 10 million-plus monthly customers. Choose from a free basic listing or pay-per-click options.

10. Website: Froogle Local
How It Will Help You:
 Google’s shopping search engine allows users to search for specific products by location. It’s a great way for users to find retail stores regardless of whether you use e-commerce.

11. Website:ReachLocal
How It Will Help You:
 This site provides a central location for businesses to set-up, maintain and track local search advertising campaigns. Pricing varies.

12. Website: RegisterLocal
How It Will Help You:
 RegisterLocal is a service, costing $199.95 per year, that allows you to create a master profile they submit to search engines and directories on your behalf.

13. Website: TrueLocal
How It Will Help You:
 This local search engine features full-text searching and offers advertising opportunities for businesses. Currently indexing more than 13 million local businesses, TrueLocal starts at just $1 per month.

14. Website: YellowPages.com
How It Will Help You:
 YellowPages.com is a large online local directory site featuring city guides and advertising solutions. Basic listings are free.

15. Website: Web.com’s MyEzClicks program
How It Will Help You:
 MyEzClicks lists your business on more than 30 major search engines, including Google, Yahoo! and MSN for a monthly fee.